What Role Does Content Play in Your Overall SEO Strategy?

People tend to harbor all sorts of biases about all sorts of SEO strategies. Some still cling on a bit towards link building, while some have totally accepted Google as the paramount search force.

However, people always should stay in tune with the very basics of SEO, and that is SEO is about search engines, as in more than one search engine. While you are going to get the majority chunk of your traffic from Google, you should also be doing your bit in order to gain from other search engines.

Secondly, you should never be personally attached to any aspect of SEO strategies, what works today can be expected to go into the bin tomorrow. The Best SEO company always keeps track of the current trends.

However, there are also some aspect which do not change, and should not be expected to change for a considerable amount of time to come. The bare basics of the industry center around the word ‘Content’ , yes indeed having original, high quality content is still one of the must haves for you to gain benefit of the SEO efforts.

No trick can do you the benefit what original and high quality content can, despite what they claim. So, the bare basics are still where they were eight or ten years ago – quality content is a must have. Even Matt Cutts has time and again stated that its quality content that is undoubtedly the key to Google rankings.

Watch here how Google handles duplicate content:

If you try to think from the perspective of Google, they would want to stay at the top of their game. And how can they stay at the top- by providing users what they are searching for with the minimum possible effort. And it is no rocket science that people tend to find the information they are looking for in well written posts with high quality content. Hence, in order to gain top search rankings, you should present your content in such a way that you become the synonym of the word quality in your niche.

If you have been struggling with creating engaging content, more than 50% of B2B marketers have admitted to struggling with creating engaging content. So, in a nutshell, you are not alone. Your articles should cover the keywords and provide the exact information that people are looking for. Blog posts have always been a good source of creating engaging content, and almost 60% of people have agreed to that.If you are still having trouble with content, SEO Vancouver can help you with that.

Content And Social Media

Content doesn’t stand alone in today’s world of social media. The content you put up is put to the scrutiny of numerous readers across the globe, and they can provide a range of feedbacks on your post. The greater the number of likes and shares, the better quality and more engaging is the post you have just put up. These metrics can very well be expected to be the future metrics for rankings, so you should never shy away from social media. All your posts and contents should be regularly shared over a variety of social networks. About 80% of SEOs have admitted that they would like to give more attention to their content based strategies.

Whilst we have been going on and on about quality, we should also mention another parameter- ‘quantity’. Yes, your website has to be regularly updated. You need to keep publishing a steady stream of good quality content that can help your visitors. Regular stream of quality content means your readers can engage more and more interaction translates to more positive responses. Thus, you create engaging quality content. Such content tends to attract more visitors which value their visitors. Stay tuned to SEO Vancouver for more such informative articles.

Essential SEO Metrics You Should Know About

In the present day world where more and more businesses are getting online everyday, no one can even dream of running a serious business without effective SEO services. Even if you have been postponing your plans to hire an SEO for your website, you would be surprised to know how much the success of your competitors’ businesses depends upon their SEO efforts. If you want to get ahead in the game, you need to get in touch with the best seo company now which can help you in understanding your needs, and recommend the best solutions tailor made for your website.

In order to understand what is happening, you need to gain some ground with search engine optimization yourself first, so that you can make better and well informed decisions. Today we are going to explain some of the most important SEO metrics, which you should definitely know about:

Organic Traffic:

Organic traffic is that traffic which you get from search results without having to pay anything in return. The whole point of engaging in SEO is to increase the amount of organic traffic you are getting because that is what the key for your business is. It is therefore very important to stay at the top of the search results in order to get the most possible organic traffic.

Bounce Rate:

Bounce rate is that percentage of users who did not chose to continue navigation to your website after your initial landing page. Needless to say, the lesser your bounce rate, the better you are engaging with your visitors and potential customers. You need to make sure your content is engaging enough in order to have users continue spending time on your website and navigate from one page to the other.

Keyword Rankings:

When you search for a particular phrase (also known as a keyword) on a search engine, the position at which your website appears in the search results. It is very important to know where you stand in terms of your keyword ranking in order to estimate which keywords are getting you what amount of traffic. Once you know your ranking, you can plan to achieve where you want to see yourself next. You can also track the improvements in terms of the traffic you get in order to visualize a better return on investment.


A backlink is a link on some other website which redirects the user to your website. Although the dependence of rankings on backlinks in the present times has decreased, it is still one of the important factors. You should always try to maintain a good collection of do follow backlinks from reputed websites. There are tools on the internet which can help you in determining the quality of the backlinks you have. Tools such as Ahrefs and Majestic SEO help in assessing the quality of the backlinks, usually by assigning a score to each link and the higher the score, the better is the quality of the link says SEO Vancouver.

Pages Per Visitor:

Pages per visitor is basically a measure of how many pages did a user visit after having landed on your landing page. It is a direct reflection of the user engagement on your website. Greater engagement usually means a higher page per visitor count. You can view this metric in Google Analytics dashboard.

It is essential for any website owner to understand these terms in order to make an effective utilization of the SEO practices. There is absolutely no reason you should shy away from hiring SEO services today.