Google Webmaster Tools Setup Tutorial [VIDEO TRANSCRIPT]

In this video, I’m going to show you how to set up a Google Webmaster Tools account. Webmaster Tools lets you do a lot of different things like check your site’s health issue in case of potential risks. That way, you kind of know the health of your website overall, so you know what the search engines are seeing with your website, what Google actually sees with your site. Are there title tags that are the same, possibly duplicate content, are they not finding all your links? Those types of things are what Webmaster Tools alerts you to.

It also is very valuable to give you input on where your site actually ranks for various keywords in the Google search engine, and so it really gives you a good overview of what’s going on within your site. It also helps you understand your search traffic and learn how users are finding your site and is a vital tool in improving your site’s SEO in Vancouver. That’s why you want to set up an account.

I recommend you go to Google.com/webmasters, and it should get you to a page where you can log in to your Google account. At this point, you will need a Google account, and it is advised that you also have Google Analytics for this step, as I will show you. The first thing you want to do, when you log in, it’s going to say “Add a site”. All you need to do is just type in your new website. I’m just going to type in here my site and select “Add a site”. It will take just a moment, and it’s going to take me to a page that says verify your ownership of this URL.

It’s going to give you a recommended method, which is to use Google Analytics. You must first already have your Google Analytics set up. At this point, you’ll want to watch the video that is covered about Google Analytics, if you have not already. You can go through that step to actually get your Google Analytics account set up and get the code you need to put it in there. That method is, quite frankly, the easiest and recommended way to integrate this, because you do want to verify it. That’s the recommended method.

There are two alternate methods. The first one is an HTML file upload. What you would do if you choose that option is you would right-click, Save Link As, and you would download this to your computer. Then, you can actually upload this to your web account via FTP. If we go that direction, I’m just going to right-click on here, and I’m going to save this into a certain folder. Let’s find the website we’re working with, if I already have a folder for it. We don’t, so I’m just going to create a folder. We’ll call this uniformsandjerseys.com. I will double-click on that to open it up. We’re just going to save this file. Go ahead and click on Save here. Then, I’m going to go to my FTP program, which is FileZilla. Open up FileZilla. That’ll take just a moment to load up.

Once FileZilla loads up, this is what it will look like. If you’re somewhat familiar with FileZilla, you’ll understand. On the left-hand side here, these are the files that actually show up on your computer, and the right-hand side, that we’ll get to in just a moment, are the files that are going to be on your web host account. What you want to do is come on up here and put in your host name, which is going to be like your domain that you get when you set up your hosting account. The username and password that they either set up for you, or that you actually got in an email when you got there, or you may have set it up, depending on who you’re hosting with. If you do not have access to your FTP info, you’ll have to contact whoever you got your web hosting through and ask them to provide that information for you.

What you want to do here, I’m just going to log into my website here. We’ll let it just load up here. Once you’re logged in, you’re going to go to the public HTML folder. Just double-click on that. Log into the public HTML. Once you click on public HTML, you should see all the different URLs for your website. I’m going to scroll in here until I find the domain I’m working with, which in this case is called uniformsandjerseys.com. I just double-click on that. Then, I’m going to go over here to the files on my computer, and we’re going to browse for that folder. We’ll look for it over here, Uniforms and Jerseys.

All I need to do at this point is just click on that file so it’s highlighted, right-click, and choose upload. Once I do that, you should now see it showing up here on the web host. We’ll just come back here to Google Analytics and choose Verify. That’s one way to do it. The other way to do that, if I click on Verify, it’ll verify. Congratulations, you have verified your ownership. The other way was to log into your Google Analytics account, and that’s probably the easier way. There’s two options, and I just wanted to show that to you.

Once your account is set up, it’s going to kind of let you know. It’s going to take a little bit of time, because it is a new account here. Right now, you’ll see crawl errors. It’s going to say no data available right now, so check back later. You’ll probably want to give it about 24 to 48 hours once it’s set up. Again, just go to google.com/webmasters/tools or you can just go to Google, like this, and type in the phrase “Google Webmaster Tools” or just type in “Webmaster Tools,” and it should be the first result that comes up here. Just click on that, and it’ll take you right on in there. Now you’re all set up to start using a tool that is used by the best SEO company.

If you’re logged in to your account, you’re going to see that it shows up here. You’ll notice it already pulls in my site image, and I can click right on in there. It’s going to take about 24 to 48 hours. I’ll go ahead and show you in another video. I’ll look inside an account that’s already active so you can kind of see what it looks like and how to use the information they provide you with.

What Role Does Content Play in Your Overall SEO Strategy?

People tend to harbor all sorts of biases about all sorts of SEO strategies. Some still cling on a bit towards link building, while some have totally accepted Google as the paramount search force.

However, people always should stay in tune with the very basics of SEO, and that is SEO is about search engines, as in more than one search engine. While you are going to get the majority chunk of your traffic from Google, you should also be doing your bit in order to gain from other search engines.

Secondly, you should never be personally attached to any aspect of SEO strategies, what works today can be expected to go into the bin tomorrow. The Best SEO company always keeps track of the current trends.

However, there are also some aspect which do not change, and should not be expected to change for a considerable amount of time to come. The bare basics of the industry center around the word ‘Content’ , yes indeed having original, high quality content is still one of the must haves for you to gain benefit of the SEO efforts.

No trick can do you the benefit what original and high quality content can, despite what they claim. So, the bare basics are still where they were eight or ten years ago – quality content is a must have. Even Matt Cutts has time and again stated that its quality content that is undoubtedly the key to Google rankings.

Watch here how Google handles duplicate content:

If you try to think from the perspective of Google, they would want to stay at the top of their game. And how can they stay at the top- by providing users what they are searching for with the minimum possible effort. And it is no rocket science that people tend to find the information they are looking for in well written posts with high quality content. Hence, in order to gain top search rankings, you should present your content in such a way that you become the synonym of the word quality in your niche.

If you have been struggling with creating engaging content, more than 50% of B2B marketers have admitted to struggling with creating engaging content. So, in a nutshell, you are not alone. Your articles should cover the keywords and provide the exact information that people are looking for. Blog posts have always been a good source of creating engaging content, and almost 60% of people have agreed to that.If you are still having trouble with content, SEO Vancouver can help you with that.

Content And Social Media

Content doesn’t stand alone in today’s world of social media. The content you put up is put to the scrutiny of numerous readers across the globe, and they can provide a range of feedbacks on your post. The greater the number of likes and shares, the better quality and more engaging is the post you have just put up. These metrics can very well be expected to be the future metrics for rankings, so you should never shy away from social media. All your posts and contents should be regularly shared over a variety of social networks. About 80% of SEOs have admitted that they would like to give more attention to their content based strategies.

Whilst we have been going on and on about quality, we should also mention another parameter- ‘quantity’. Yes, your website has to be regularly updated. You need to keep publishing a steady stream of good quality content that can help your visitors. Regular stream of quality content means your readers can engage more and more interaction translates to more positive responses. Thus, you create engaging quality content. Such content tends to attract more visitors which value their visitors. Stay tuned to SEO Vancouver for more such informative articles.