Essential SEO Metrics You Should Know About

In the present day world where more and more businesses are getting online everyday, no one can even dream of running a serious business without effective SEO services. Even if you have been postponing your plans to hire an SEO for your website, you would be surprised to know how much the success of your competitors’ businesses depends upon their SEO efforts. If you want to get ahead in the game, you need to get in touch with the best seo company now which can help you in understanding your needs, and recommend the best solutions tailor made for your website.

In order to understand what is happening, you need to gain some ground with search engine optimization yourself first, so that you can make better and well informed decisions. Today we are going to explain some of the most important SEO metrics, which you should definitely know about:

Organic Traffic:

Organic traffic is that traffic which you get from search results without having to pay anything in return. The whole point of engaging in SEO is to increase the amount of organic traffic you are getting because that is what the key for your business is. It is therefore very important to stay at the top of the search results in order to get the most possible organic traffic.

Bounce Rate:

Bounce rate is that percentage of users who did not chose to continue navigation to your website after your initial landing page. Needless to say, the lesser your bounce rate, the better you are engaging with your visitors and potential customers. You need to make sure your content is engaging enough in order to have users continue spending time on your website and navigate from one page to the other.

Keyword Rankings:

When you search for a particular phrase (also known as a keyword) on a search engine, the position at which your website appears in the search results. It is very important to know where you stand in terms of your keyword ranking in order to estimate which keywords are getting you what amount of traffic. Once you know your ranking, you can plan to achieve where you want to see yourself next. You can also track the improvements in terms of the traffic you get in order to visualize a better return on investment.

Backlinks:

A backlink is a link on some other website which redirects the user to your website. Although the dependence of rankings on backlinks in the present times has decreased, it is still one of the important factors. You should always try to maintain a good collection of do follow backlinks from reputed websites. There are tools on the internet which can help you in determining the quality of the backlinks you have. Tools such as Ahrefs and Majestic SEO help in assessing the quality of the backlinks, usually by assigning a score to each link and the higher the score, the better is the quality of the link says SEO Vancouver.

Pages Per Visitor:

Pages per visitor is basically a measure of how many pages did a user visit after having landed on your landing page. It is a direct reflection of the user engagement on your website. Greater engagement usually means a higher page per visitor count. You can view this metric in Google Analytics dashboard.

It is essential for any website owner to understand these terms in order to make an effective utilization of the SEO practices. There is absolutely no reason you should shy away from hiring SEO services today.

 

Have Backlinks Died in SEO Industry?

SEO backlinks

Backlinks (also known as Inbound Links) used to the most influential traffic fetchers a couple of years ago. With the drastic changes after Google updates, they seem to have lost their charm. But, is it wise to say that the backlinks have entirely eliminated from the game of SEO? Well, no. According to SEO Vancouver, Backlink is still in the game but, is playing as a substitute. To be fair, let us just say that tradition backlinking is long gone but smart backlinking can still provide you the link juice you are seeking.

Before moving forwards with the subjective discussion of the backlinks, let me explain one common technical matter which directly impacts the weight of the backlink. Weight of a link depends upon how natural it looks. If you get a backlink from a strong authority domain then it will be having much more weightage than a backlink from your neighbor’s. How google knows about it? It assesses links from the same IP C-block. An IP address compromises of 4 octets : XYZ.XYZ.XYZ.XYZ. These octets are called A-block, B-block and, C-block respectively. If the domain linking back to your site has same blocks then they will be carrying much less weight as they are considered as unnatural links.

Links within the same domain is also one of the ranking factors which Google considers nowadays. Every page of your website should be published openly (as much as possible) and the navigation links should be provided wherever necessary. This helps in building an ongoing loop of traffic flow within the domain and the increases the thematic strength (with the help of anchor link text) of the webpage.

Geographical profile of a link is new but a killer move by google. If you are a dentist and you have a website where you target local customers having dental issues then it is a better move to build your backlinks locally. Having a local business with foreign backlinks will increase your pain subsequently. This is because the geographical profile of the website does not match with the geographical profile of the link and this makes it look artificial or forced backlink.

SEO for many is just generating irrelevant back links which used to work once but not now. SEO friendly backlinks are there in the dark, ready to be used but often neglected. To make a backlink SEO friendly, one must spend some quality time gaining knowledge of the business and the customers’ needs. Since the market is consumer centric, even the Anchor text of a link has to be properly optimized.

Search Engine Optimization has evolved from a service providing approach to value providing approach. Providing real values to the customers is not unmanageable as long as you have the correct pool of data in your disposal. Collecting data over the net has become elementary with the help of professional analytical tools. These webmasters tools provide real time information on traffic and keyword which in turn, helps in marketing and remarketing the products.

Coming back to the backlinks, SEO Vancouver has witnessed a drastic drop in the influence of “For-The-Sake-of-it” backlinks and a tremendous raise in influential and relevant inbound links. So, it should not hurt to conclude that the algorithms are now supporting relevant backlinks and penalizing non-relevant backlinks.