Google Webmaster Tools Setup Tutorial [VIDEO TRANSCRIPT]

In this video, I’m going to show you how to set up a Google Webmaster Tools account. Webmaster Tools lets you do a lot of different things like check your site’s health issue in case of potential risks. That way, you kind of know the health of your website overall, so you know what the search engines are seeing with your website, what Google actually sees with your site. Are there title tags that are the same, possibly duplicate content, are they not finding all your links? Those types of things are what Webmaster Tools alerts you to.

It also is very valuable to give you input on where your site actually ranks for various keywords in the Google search engine, and so it really gives you a good overview of what’s going on within your site. It also helps you understand your search traffic and learn how users are finding your site and is a vital tool in improving your site’s SEO in Vancouver. That’s why you want to set up an account.

I recommend you go to Google.com/webmasters, and it should get you to a page where you can log in to your Google account. At this point, you will need a Google account, and it is advised that you also have Google Analytics for this step, as I will show you. The first thing you want to do, when you log in, it’s going to say “Add a site”. All you need to do is just type in your new website. I’m just going to type in here my site and select “Add a site”. It will take just a moment, and it’s going to take me to a page that says verify your ownership of this URL.

It’s going to give you a recommended method, which is to use Google Analytics. You must first already have your Google Analytics set up. At this point, you’ll want to watch the video that is covered about Google Analytics, if you have not already. You can go through that step to actually get your Google Analytics account set up and get the code you need to put it in there. That method is, quite frankly, the easiest and recommended way to integrate this, because you do want to verify it. That’s the recommended method.

There are two alternate methods. The first one is an HTML file upload. What you would do if you choose that option is you would right-click, Save Link As, and you would download this to your computer. Then, you can actually upload this to your web account via FTP. If we go that direction, I’m just going to right-click on here, and I’m going to save this into a certain folder. Let’s find the website we’re working with, if I already have a folder for it. We don’t, so I’m just going to create a folder. We’ll call this uniformsandjerseys.com. I will double-click on that to open it up. We’re just going to save this file. Go ahead and click on Save here. Then, I’m going to go to my FTP program, which is FileZilla. Open up FileZilla. That’ll take just a moment to load up.

Once FileZilla loads up, this is what it will look like. If you’re somewhat familiar with FileZilla, you’ll understand. On the left-hand side here, these are the files that actually show up on your computer, and the right-hand side, that we’ll get to in just a moment, are the files that are going to be on your web host account. What you want to do is come on up here and put in your host name, which is going to be like your domain that you get when you set up your hosting account. The username and password that they either set up for you, or that you actually got in an email when you got there, or you may have set it up, depending on who you’re hosting with. If you do not have access to your FTP info, you’ll have to contact whoever you got your web hosting through and ask them to provide that information for you.

What you want to do here, I’m just going to log into my website here. We’ll let it just load up here. Once you’re logged in, you’re going to go to the public HTML folder. Just double-click on that. Log into the public HTML. Once you click on public HTML, you should see all the different URLs for your website. I’m going to scroll in here until I find the domain I’m working with, which in this case is called uniformsandjerseys.com. I just double-click on that. Then, I’m going to go over here to the files on my computer, and we’re going to browse for that folder. We’ll look for it over here, Uniforms and Jerseys.

All I need to do at this point is just click on that file so it’s highlighted, right-click, and choose upload. Once I do that, you should now see it showing up here on the web host. We’ll just come back here to Google Analytics and choose Verify. That’s one way to do it. The other way to do that, if I click on Verify, it’ll verify. Congratulations, you have verified your ownership. The other way was to log into your Google Analytics account, and that’s probably the easier way. There’s two options, and I just wanted to show that to you.

Once your account is set up, it’s going to kind of let you know. It’s going to take a little bit of time, because it is a new account here. Right now, you’ll see crawl errors. It’s going to say no data available right now, so check back later. You’ll probably want to give it about 24 to 48 hours once it’s set up. Again, just go to google.com/webmasters/tools or you can just go to Google, like this, and type in the phrase “Google Webmaster Tools” or just type in “Webmaster Tools,” and it should be the first result that comes up here. Just click on that, and it’ll take you right on in there. Now you’re all set up to start using a tool that is used by the best SEO company.

If you’re logged in to your account, you’re going to see that it shows up here. You’ll notice it already pulls in my site image, and I can click right on in there. It’s going to take about 24 to 48 hours. I’ll go ahead and show you in another video. I’ll look inside an account that’s already active so you can kind of see what it looks like and how to use the information they provide you with.

What Role Does Content Play in Your Overall SEO Strategy?

People tend to harbor all sorts of biases about all sorts of SEO strategies. Some still cling on a bit towards link building, while some have totally accepted Google as the paramount search force.

However, people always should stay in tune with the very basics of SEO, and that is SEO is about search engines, as in more than one search engine. While you are going to get the majority chunk of your traffic from Google, you should also be doing your bit in order to gain from other search engines.

Secondly, you should never be personally attached to any aspect of SEO strategies, what works today can be expected to go into the bin tomorrow. The Best SEO company always keeps track of the current trends.

However, there are also some aspect which do not change, and should not be expected to change for a considerable amount of time to come. The bare basics of the industry center around the word ‘Content’ , yes indeed having original, high quality content is still one of the must haves for you to gain benefit of the SEO efforts.

No trick can do you the benefit what original and high quality content can, despite what they claim. So, the bare basics are still where they were eight or ten years ago – quality content is a must have. Even Matt Cutts has time and again stated that its quality content that is undoubtedly the key to Google rankings.

Watch here how Google handles duplicate content:

If you try to think from the perspective of Google, they would want to stay at the top of their game. And how can they stay at the top- by providing users what they are searching for with the minimum possible effort. And it is no rocket science that people tend to find the information they are looking for in well written posts with high quality content. Hence, in order to gain top search rankings, you should present your content in such a way that you become the synonym of the word quality in your niche.

If you have been struggling with creating engaging content, more than 50% of B2B marketers have admitted to struggling with creating engaging content. So, in a nutshell, you are not alone. Your articles should cover the keywords and provide the exact information that people are looking for. Blog posts have always been a good source of creating engaging content, and almost 60% of people have agreed to that.If you are still having trouble with content, SEO Vancouver can help you with that.

Content And Social Media

Content doesn’t stand alone in today’s world of social media. The content you put up is put to the scrutiny of numerous readers across the globe, and they can provide a range of feedbacks on your post. The greater the number of likes and shares, the better quality and more engaging is the post you have just put up. These metrics can very well be expected to be the future metrics for rankings, so you should never shy away from social media. All your posts and contents should be regularly shared over a variety of social networks. About 80% of SEOs have admitted that they would like to give more attention to their content based strategies.

Whilst we have been going on and on about quality, we should also mention another parameter- ‘quantity’. Yes, your website has to be regularly updated. You need to keep publishing a steady stream of good quality content that can help your visitors. Regular stream of quality content means your readers can engage more and more interaction translates to more positive responses. Thus, you create engaging quality content. Such content tends to attract more visitors which value their visitors. Stay tuned to SEO Vancouver for more such informative articles.

Essential SEO Metrics You Should Know About

In the present day world where more and more businesses are getting online everyday, no one can even dream of running a serious business without effective SEO services. Even if you have been postponing your plans to hire an SEO for your website, you would be surprised to know how much the success of your competitors’ businesses depends upon their SEO efforts. If you want to get ahead in the game, you need to get in touch with the best seo company now which can help you in understanding your needs, and recommend the best solutions tailor made for your website.

In order to understand what is happening, you need to gain some ground with search engine optimization yourself first, so that you can make better and well informed decisions. Today we are going to explain some of the most important SEO metrics, which you should definitely know about:

Organic Traffic:

Organic traffic is that traffic which you get from search results without having to pay anything in return. The whole point of engaging in SEO is to increase the amount of organic traffic you are getting because that is what the key for your business is. It is therefore very important to stay at the top of the search results in order to get the most possible organic traffic.

Bounce Rate:

Bounce rate is that percentage of users who did not chose to continue navigation to your website after your initial landing page. Needless to say, the lesser your bounce rate, the better you are engaging with your visitors and potential customers. You need to make sure your content is engaging enough in order to have users continue spending time on your website and navigate from one page to the other.

Keyword Rankings:

When you search for a particular phrase (also known as a keyword) on a search engine, the position at which your website appears in the search results. It is very important to know where you stand in terms of your keyword ranking in order to estimate which keywords are getting you what amount of traffic. Once you know your ranking, you can plan to achieve where you want to see yourself next. You can also track the improvements in terms of the traffic you get in order to visualize a better return on investment.

Backlinks:

A backlink is a link on some other website which redirects the user to your website. Although the dependence of rankings on backlinks in the present times has decreased, it is still one of the important factors. You should always try to maintain a good collection of do follow backlinks from reputed websites. There are tools on the internet which can help you in determining the quality of the backlinks you have. Tools such as Ahrefs and Majestic SEO help in assessing the quality of the backlinks, usually by assigning a score to each link and the higher the score, the better is the quality of the link says SEO Vancouver.

Pages Per Visitor:

Pages per visitor is basically a measure of how many pages did a user visit after having landed on your landing page. It is a direct reflection of the user engagement on your website. Greater engagement usually means a higher page per visitor count. You can view this metric in Google Analytics dashboard.

It is essential for any website owner to understand these terms in order to make an effective utilization of the SEO practices. There is absolutely no reason you should shy away from hiring SEO services today.

 

Have Backlinks Died in SEO Industry?

SEO backlinks

Backlinks (also known as Inbound Links) used to the most influential traffic fetchers a couple of years ago. With the drastic changes after Google updates, they seem to have lost their charm. But, is it wise to say that the backlinks have entirely eliminated from the game of SEO? Well, no. According to SEO Vancouver, Backlink is still in the game but, is playing as a substitute. To be fair, let us just say that tradition backlinking is long gone but smart backlinking can still provide you the link juice you are seeking.

Before moving forwards with the subjective discussion of the backlinks, let me explain one common technical matter which directly impacts the weight of the backlink. Weight of a link depends upon how natural it looks. If you get a backlink from a strong authority domain then it will be having much more weightage than a backlink from your neighbor’s. How google knows about it? It assesses links from the same IP C-block. An IP address compromises of 4 octets : XYZ.XYZ.XYZ.XYZ. These octets are called A-block, B-block and, C-block respectively. If the domain linking back to your site has same blocks then they will be carrying much less weight as they are considered as unnatural links.

Links within the same domain is also one of the ranking factors which Google considers nowadays. Every page of your website should be published openly (as much as possible) and the navigation links should be provided wherever necessary. This helps in building an ongoing loop of traffic flow within the domain and the increases the thematic strength (with the help of anchor link text) of the webpage.

Geographical profile of a link is new but a killer move by google. If you are a dentist and you have a website where you target local customers having dental issues then it is a better move to build your backlinks locally. Having a local business with foreign backlinks will increase your pain subsequently. This is because the geographical profile of the website does not match with the geographical profile of the link and this makes it look artificial or forced backlink.

SEO for many is just generating irrelevant back links which used to work once but not now. SEO friendly backlinks are there in the dark, ready to be used but often neglected. To make a backlink SEO friendly, one must spend some quality time gaining knowledge of the business and the customers’ needs. Since the market is consumer centric, even the Anchor text of a link has to be properly optimized.

Search Engine Optimization has evolved from a service providing approach to value providing approach. Providing real values to the customers is not unmanageable as long as you have the correct pool of data in your disposal. Collecting data over the net has become elementary with the help of professional analytical tools. These webmasters tools provide real time information on traffic and keyword which in turn, helps in marketing and remarketing the products.

Coming back to the backlinks, SEO Vancouver has witnessed a drastic drop in the influence of “For-The-Sake-of-it” backlinks and a tremendous raise in influential and relevant inbound links. So, it should not hurt to conclude that the algorithms are now supporting relevant backlinks and penalizing non-relevant backlinks.